How it works

Real strategic thinking. Then the ads.

AdWhip isn’t another “type a prompt, get a banner” tool. Every campaign starts with a brand strategist that studies the business, prescribes a visual direction, and only then puts that strategy in front of the image model. That’s why the output looks like work, not output.

12 brand archetypes5 conversion goalsOne brief per client
What a generic AI tool does
Example of a cluttered, flyer-style plumbing ad with a bullet list of services, a stock-photo collage, and a red 24/7 burst.

Reads like a flyer. Bullet-list of services, stock-photo collage, red ‘24/7’ starburst, every word the same weight. The whole ad is shouting, so nothing actually leads. This is what happens when an AI tool just lays out the words you fed it.

What the strategist prescribes
Example of a cinematic plumbing ad: a real-feeling kitchen scene with a smiling customer and a technician under the sink, an editorial headline 'Small leak? Big peace of mind.' and a single Fix It Today CTA pill.

One human moment. Editorial headline that earns the room — ‘Small leak? Big peace of mind.’ — supported by a single body line and one rounded CTA. Prescribed style: warm-service editorial, conversion goal book-service.

Same fictional client. Two different points of view. Example ads for illustration only — not real campaigns.

1
Paste website

We scrape the site, capture a homepage screenshot, and extract offer, audience, tone, and brand palette.

2
Strategist writes the brief

Picks the right archetype, commits to a conversion goal, and prescribes typography, layout, color, imagery, and messaging.

3
Concepts & ads

Pick a direction. We render across every size and format. Polish, refine, swap copy, export.

The brand strategist

The same questions a creative director would ask — answered before a single pixel is rendered.

For every client, the strategist produces a structured Brand Style Guide that drives every ad. It picks one of twelve brand archetypes, commits to a conversion goal, and prescribes the design language in plain English — the way a senior creative would brief a designer.

Brand Style Guidev1
High confidence
Style modeeditorial-luxury
Goalbook-service
Palette
#0F172A
#C7DA2C
#F5F1E6
#E11D48
#94A3B8
Typography
Headline · Display Serif56pt · 700
Body · Inter Medium14pt · 500
Layout
Messaging priorities
  1. 1.Phone number, large & persistent
  2. 2.24/7 availability
  3. 3.Licensed & insured proof
Avoid
Novelty fontsBevel · embossStock-photo cheese
Style mode

One of 12 archetypes — Service Trust, SaaS Confident, Luxury Restraint, Industrial Bold, Heritage Craft, and more. Each is a complete design point of view.

Conversion goal

Call now, book service, purchase, sign up, or visit location. Every layout choice serves the action you actually need.

Typography

Specific weights, families, and treatments — not ‘use a modern font’. The strategist commits to the actual look.

Layout structure

Hierarchy, grid logic, spacing, focal point. The compositional rules that separate a designed ad from a generated one.

Color behavior

How the brand palette is used — restraint vs. saturation, ratios, accents. Built around the colors we extract from the site.

Imagery direction

Photography or illustration approach. Editorial, documentary, product-led, lifestyle — never stock-photo cheese.

Messaging priorities

Ranked list of what every ad should emphasize. Phone number for a plumber. Free-trial CTA for SaaS. Provenance for a heritage brand.

Effects guardrails

Explicit allow/avoid lists per brand. We block the anti-patterns that scream ‘AI ad’ — novelty fonts, dated drop shadows, generic clip-art.

Non-negotiable rules

What separates AdWhip from a prompt box.

1
Prescribe, don’t mirror

A poorly-designed website doesn’t license us to make poorly-designed ads. We prescribe what a creative director would choose for the brand — not what the brand currently looks like.

2
Design serves the goal

Every typographic, layout, and color decision is wired to the action the ad is supposed to drive. A plumber’s phone number isn’t small.

3
Anti-patterns are blocked

Comic Sans. Bevel-emboss. Clip-art icons. 2004 drop shadows. The strategist explicitly forbids the design choices that telegraph ‘AI ad’.

Built for teams that care how the work shows up.

Agencies
Win more pitches, close deals faster, and keep retainers growing — without burning your senior team on first-round comps.
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Freelancers
Show up like a full creative team. Brief, concept, and a polished deck of ads — in the time it used to take to open Photoshop.
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In-house teams
Scale campaigns across product lines, stay on-brand by default, and move faster than your channels can demand.
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Try it with a real client website.

Paste a URL. We’ll generate the strategy, then the ads.

Start a campaign →